SOAR Campaign

Kidde and Country Music Star Chris Young Spotlight a New Program to Help Burned Firefighters

Every year, approximately 100 firefighters die in the line of duty and thousands are wounded due to burn injuries. In an effort to raise awareness on protecting families and firefighters, Kidde Fire Safety has teamed up with the Phoenix Society for Burn Survivors to expand the organization’s SOAR (Survivors Offering Assistance in Recovery) program for firefighters. The partnership announcement was made the morning of “The 48th Annual CMA Awards”, with support of country music star and Kidde’s new spokesperson, Chris Young, national fire service leaders and burn survivors. In support of the campaign, Kidde will donate 1,000 Worry-Free sealed-battery smoke alarms to fire departments along Young’s 2015 A.M. World Tour and contribute $25,000 to sponsor the Phoenix Society’s SOAR program to support burned firefighters.

The Phoenix Society for Burn Survivors is the leading national nonprofit organization dedicated to empowering anyone affected by a burn injury through peer support, education, and advocacy. The organization’s SOAR program connects those recently injured with burn survivors and family members who can support their recovery. Started in 2003 with funding from Kidde, the program is in 64 hospitals and burn centers. In 2014, the nonprofit organization partnered with the International Association of Firefighters (IAFF) and the National Fallen Firefighters Foundation (NFFF) to develop a version of SOAR for burn-injured firefighters. Kidde is the inaugural sponsor of the program. For more information about the Phoenix Society’s SOAR program, visit www.phoenix-society.org

Press Release: Kidde,Country Music Star Chris Young Increase Fire Safety and Help Burn-Injured Firefighters